Sales
PLG MastersSales

Vercel’s edge: profile of a killer sales-assist motion

Learn all about how to do sales-assist well. Revelations from Vercel, and also Zapier, Confluent, and more.

Nathan Wangliao6 min read
PLG MastersSales

Alex Younes: Efficient Strategies To Maximize Early Stage Sales Efforts

Dovetail’s Enterprise Business Lead Alex Younes shares high-impact self-service strategies for early stage PLG companies to operate efficiently and effectively

Rachel Chia6 min read
PLG MastersSales

Jim Norton: Why PLG Companies Need a Direct Sales Team and How to Do It Right

Jim shares how direct sales can work in the favor of PLG companies, especially when competitors are relying primarily on a self-serve model

Mitchell Tan7 min read
GrowthPLG MastersSales

How Vercel’s Product Advocates team blends PLG sales with customer support

Vercel CRO and Senior Director of Growth share insights into how they built an innovative go-to-market organization for their PLG motion

Mitchell Tan7 min read
PLG MastersSales

Rohan Bairat: How to reject RFPs and still close enterprise deals as a PLG startup

RFPs represent costly blockers to PLG companies selling into large enterprises. Rohan shares how to reject them, but still close the deal.

Mitchell Tan4 min read
PLG MastersSales

Pranav Piyush: If self-serve works fine, why layer on sales?

Pranav shares why you might want to consider layering on sales to your self-serve PLG motion, even if it seems less efficient

Mitchell Tan6 min read
PLG MastersSales

Pete von Burchard: How Product Led Sales teams proactively guide users towards conversion

Pete, who leads sales at social media management platform Hootsuite, shares tips on how consultative sales can drive users towards upgrade

Mitchell Tan8 min read
PLG MastersPQLsSales

Chris Lauer: Product Led Sales as Slow Play — how to refine PQLs as your company evolves

Chris shares tips on building a successful PQL system from his past decade as a revenue leader at product-led growth pioneer Heroku

Mitchell Tan6 min read
PLG MastersSales

Alex Kudelka: Build a hyperefficient sales organization by embracing product-led growth

Alex shares how his product-led sales team hits higher targets by building efficiency before increasing headcount

Mitchell Tan8 min read

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