What do you do if customers prefer a sales-led approach | Rohan Bairat, SVP Sales, CS & Professional Services, Spreedly

Nathan Wangliao1 min read
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Not every product-led company sells to tech startups.

Some customers are just a little more traditional.

So what do you when your customers aren’t used to buying with a self-serve motion? Does that mean you have to give up being PLG?

Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or RFP.

Listen to this episode to find out:

  1. What Rohan’s playbook is when faced with a RFP
  2. How to think about navigating more traditional enterprise customers
  3. What to do when competing against more top-down, sales-led companies

Connect with Rohan on Linkedin for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.

If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter. 

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