3 growth experiments that improved Github’s conversion by 20+% | Thibault Imbert, VP of Marketing and Growth, Github

In 2020, Github ran a simple 2 week experiment. The result? Dramatically more free AND paid signups. Here's how.

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How Snyk fashioned a bespoke journey for each of its users | Ethan Schechter, VP of Sales at Snyk

Listen to this episode to find out how Snyk used this personalization to grow its user base rapidly.

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Growth strategies that took HashiCorp from open source to PLG | Caroline Guo, Head of Growth at HashiCorp

HashiCorp's Head of Growth shares her hard-earned learnings from 4 years of hypergrowth.

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How Netlify built its PQL engine with data | Drew Teller & Visakan Jayakumar, Growth at Netlify

A deep dive into how Netlify built out it's PQL system from scratch.

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How Evernote worked with its data team to boost conversions | Senior Director of Product, Growth at Evernote

How does data from its hundreds of millions of users help boost Evernote's growth?

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Why CircleCI made its free plan even more generous | Sammy Shreibati, VP of Product, Growth at CircleCI

How to structure your free plan so that it fits your needs and your product.

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Remaining focused on SMBs as an IPO company | Grant Freeman, Chief Customer Officer of Thryv

Learn how Thryv continues to focus on SMBs as it scales.

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Uncommon lessons scaling Hubspot from seed to IPO | Mark Roberge, Founder & MD of Stage 2 Capital, former CRO of Hubspot

Lessons from Hubspot's former CRO, especially on how to survive the transition from a traditional top-down company to product-led growth.

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How Very Good Security made PLG its competitive edge | Mahmoud Abdelkader, Co-Founder & CEO of Very Good Security

Very good security takes customer obsession to a whole new level. Find out why this made them really really good at product-led growth.

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